This article talks about the new website SeenOn.com. This site takes product placement to the next level, and allows television viewers to access the designer clothes or accessories that are worn by the characters on their favorite shows. "Marketers have been placing products in television shows almost as long as television has existed. But now that sales of a product placement can be directly linked to the selling of them, the stakes of such advertising may become even greater." People have always been influenced in fashion through television shows and other entertainment media, but this allows viewers to directly access the items that they have seen for purchasing. This cuts out a tedious step of recognizing and locating items which prevents many people from purchasing these items that they see.